Sahara Force India Press Release

"UserNotFound" (jalopnik2) 01/23/2014 at 08:38 • Filed to: None

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Reading through this, I bet the guy who wrote it really wanted to make a "once you go black, you never go back" joke, but higher management nixed it.

http://www.forceindiaf1.com/news/detail/ge…

Nothing embodies the identity of a car as much as its livery. Paint schemes are the skins and souls of Formula One cars with iconic designs filling some of the most memorable pages of the Formula One history books.

Instantly recognisable on the grid, the Sahara Force India liveries have become one of the most distinctive in the sport. Incorporating the colours of the Indian flag, they represent our team's identity, the passion of our growing fan base and the energy of a team that just loves to punch above its weight. From 2009 to 2013, the saffron, white and green livery has been part of the most important moments of our journey in Formula One.

As with everything in life, however, things change. The launch of a new livery for our VJM07 heralds a new era for the team, while at the same time maintaining the links to our proud history.

Stylish, aggressive and, most importantly, black – get used to our fierce new look. Call it badass, call it different – this livery brings a new lease of life to our designs without compromising our historical identity. The past meets the future: the colours of the Indian flag remain an integral part of the car, but the tiger has become a panther .

Just like a little black dress , a fashion essential all over the world, something simple is often most effective. Just like a little black dress , our livery is designed to make an impression.

The fruit of months of planning and design, our new VJM07 paint scheme has some practical benefits too, brought by the use of fewer coats of black paint . Mixing (racing) business with (aesthetic) pleasure has never been this easy.

As we enter our seventh season, this new fresh, dynamic look signals the team's renewed ambition – the next step in our shareholders' bold vision. Having achieved the objective to have an Indian team on the grid and having signed world-class drivers, our sights now turn towards the next target.

Sahara Force India's contemporary new look heralds the evolution into a global brand, supported by passionate fans the world over, ready to pounce on the higher echelons of the grid.

Maybe it's me, but I think it's hilarious. That being said, it does look pretty good. Also I'm excited to see Checo and Nico racing together.

So, how many times can YOU reference the color black in a press release?

matthewtyzack > UserNotFound 01/23/2014 at 08:54

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"The new 2014MY Mercedes-Benz SLS AMG Black Series
Extreme performance for the road

MONTVALE, NJ – Mercedes-AMG presents the most extreme version of the celebrated SLS, the 2014MY SLS AMG Black Series. Inspired by the SLS AMG GT3 race car, the fifth Black Series model from Mercedes-AMG boasts a fascinating mix of breathtaking design, outstanding driving dynamics and uncompromising lightweight construction in line with the "AMG Lightweight Performance" strategy. With a curb weight of 3,417 pounds, the 2014MY SLS AMG Black Series achieves a power/weight ratio of 5.49 lb/hp. The AMG 6.3-liter V8 engine generates a power output of 622 hp at 7,400 rpm and accelerates the most dynamic SLS of all time to 60 mph in 3.5 seconds. The SLS AMG Black Series achieves a whole new level ofperformance with the coil-over AMG Adaptive Performance Suspension, AMG high-performance ceramic two-piece brake system and weight-optimized, forged AMG light-alloy wheels with new sport tires. Additional highlights include electronically-controlled AMG rear-axle differential lockand the AMG SPEEDSHIFT DCT 7-speed sports transmission featuring spectacular shift and response times. The available AMG Aerodynamics package delivers a further boost to the vehicle's handling and dynamics. The 2014MY SLS AMG Black Series goes on-sale in the U.S. in summer 2013.

Black Series is a name that resonates with automobile experts and enthusiasts worldwide. Following the SLK55 AMG Black Series from 2006 (European model), the 2008 CLK63 AMG Black Series, the 2009 SL65 AMG Black Series and the 2013 C63 AMG Black Series, the fifth in the lineup sees the Black Series enter a whole new dimension with the iconic SLS AMG.

"The new SLS AMG Black Series is a perfect study in the one hundred percent transfer of technology and engineering from motorsport to road. We have drawn inspiration from the worldwide success of the SLS AMG GT3 customer sport racing car on both a conceptual and a technological level. Boasting numerous lightweight components and fascinating dynamics, our fifth Black Series model guarantees pure, unadulterated 'Driving Performance.' The SLS AMG Black Series is the ultimate choice for fast laps and a highly emotional driving experience," says Ola Källenius, Chairman of Mercedes-AMG GmbH."

;)

(From http://www.autoblog.com/2012/11/09/mer… )

UserNotFound > matthewtyzack 01/23/2014 at 09:09

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Okay I'll give you that one because I wasn't being specific, but you cheated. It's the name of the car! Haha.